MxP co-founded Amber in 2005. The company has grown to 160 units – all freehold owned 

There have been four phases of growth. Shareholders in each phase have seen net returns between 2-2.6x their money invested, with net IRRs over 20% 

Amber enjoys a conservative capital structure. This facilitates ambitious expansion plans across the UK, but with a sensible risk profile

Strong MxP support in implementation and execution

Investment discipline: developing and refining the M&A / acquisition process to ensure likelihood of hitting ROCE targets on newly acquired sites, as the pub portfolio expands

Service evolution: expanding the core customer base to ensure relevance and attractiveness of offering across different demographics 

Product innovation: introducing Hogarth's and Northern Way branded formats

Continuous improvement: better in-house training and retention of high-quality unit operators, margin management, company use of IT and digital media

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